The retail supply chain comes with major challenges as a whole. The market trends are vastly changing and consumers have high expectations when it comes to quality, service, and pricing. On top of that, retailers are burdened with global political and economic headwinds, massive inventory costs, and customer expectations that are rapidly evolving. In today’s world, e-commerce and rapid fulfillment have become a huge part of the retail industry strategy. Retailers that can adapt to these changes and use it as a competitive advantage are being rewarded with better brand reputation and higher revenue opportunities. Combining creative process change with modern automation and technology strategies can be the difference these retailers need to keep up in this complex and challenging industry.